Mackie Biernacki

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3 THINGS YOU SHOULD KNOW

 

This is the future.

Our model is not traditional. We don’t have a bloated org-chart. For each client, we have tailor-made clusters of creative problem-solvers to figure out unexpected ways to get the brand into the consumer conversation. Give us a business problem, and we’ll give you fresh, creative ways to inspire action.

We get our hands dirty.

We partner with brands who share the belief that we need to look beyond the trodden ad agency playbook. There is no assembly line. There’s no bait & switch. You work directly with us. And we work directly with you.

Nimble is good.

Our clients get global agency thinking (only much faster) without the global agency overhead. At Mackie Biernacki, your budget goes directly into the Thinking and the Doing.

GIVE US A SHOUT:

Mark Biernacki mark@mackiebiernacki.com 416 884 5085
Steph Mackie steph@mackiebiernacki.com 416 540 3518
Steve Carli steve@mackiebiernacki.com 416 816 4661

1244 Bloor Street West, Toronto, Ontario  M6H 1N5

MEET Mark Biernacki and STEPH MACKIE.

OWNERS. THINKERS. DOERS.

 

Steph and Mark have a combined 40 years of experience and have worked at big multinationals, small independent boutiques here in Canada and the UK and helped launch 2 agencies. They have been parachuted in to places like LA, Beijing and Dubai to crack a difficult brief.

As believers in new media, they have created business-building campaigns that have been recognized at The One Show, Cannes, D&AD, Communication Arts, TED and many other international and domestic award shows. Steph just had the honour of being a Jury Member at the Cannes International Advertising Festival.

They have revived brands, created brands, and re-positioned brands. With any spare time, they have published a coffee-table book, and are partners in a nutraceutical line of products they helped develop from the ground up.

Steph is a foodie who can eat her body weight in a single sitting. And Mark speaks with very………long…….pauses.

 

MEET STEVE CARLI.

PRESIDENT. THINKER. DOER.

 

Steve spent his formative years in advertising in Canada before venturing south; well, more ‘west’ than ‘south’ to set up a strategy department at a Chicago agency. He soon opened his own firm in the early noughts, perfectly timed with the dot com bust. Despite those headwinds, the agency thrived, was acquired and Steve moved back to Toronto.

After heading up Red Urban Toronto for almost 10 years, he found his way to the doors (virtual at the time) of Mackie Biernacki and a new partnership was kindled.

Steve’s worked on almost every category out there, with brands like Volkswagen, Harvard Business Review, Sony, Purina and Kellogg’s.

In his downtime, Steve continues to search for a sport he doesn’t like. He has been unsuccessful to date.

Have we designed our own shoes? Check. Do we have our own medium roast, free-trade coffee beans? We do (thanks Gabriel). Will we be brewing another batch of Kölsch beer? Perhaps. But in the meantime, we have put some Ontario apples to work and made some deliciously dry cider. If you’d like some, give us a shout.