What do polar bears look like in a snowstorm? It’s an old joke, but a good one. This simple, low-tech campaign for the Toronto Zoo was celebrated on high-tech sites like Gizmodo and Creativity. (CDs, former agency)
![](https://mackiebiernacki.com/wp-content/uploads/2017/10/ZOO_BEARS_SNOWANGLE-1-e1508373329293.jpg)
![](https://mackiebiernacki.com/wp-content/uploads/2017/10/ZOO_BEARS_CARTWHEEL-1-e1508373344493.jpg)
![](https://mackiebiernacki.com/wp-content/uploads/2017/10/ZOO_BEARS_JUGGLING-1-e1508373358775.jpg)
![](https://mackiebiernacki.com/wp-content/uploads/2017/10/book-cover-1.png)
![](https://mackiebiernacki.com/wp-content/uploads/2017/10/book-back-cover-copy.png)
![](https://mackiebiernacki.com/wp-content/uploads/2017/10/polar-puzzle-combined-orig-1.png)
What do polar bears look like in a snowstorm? It’s an old joke, but a good one. This simple, low-tech campaign for the Toronto Zoo was celebrated on high-tech sites like Gizmodo and Creativity. (CDs, former agency)