A fully reactive campaign based on real-time success of Canadian athletes. It called for meticulous planning, adapting messages in real-time, and a truly collaborative relationship with broadcast, print, and digital media. Each of the films below ran either just before, during, or after a specific Olympic event. (Previous agency)
![](https://mackiebiernacki.com/wp-content/uploads/2017/10/Visa-Collage-Main-Pic-729x487.png)
![](https://mackiebiernacki.com/wp-content/uploads/2017/10/2055410-bigger-e1508113679815.jpg)
![](https://mackiebiernacki.com/wp-content/uploads/2017/10/visa_ad_vancouver-1.jpg)