O.B. Tampons

A distribution problem led to OB being taken off the shelves. We had to reach out and apologize to loyal consumers. Results: Over 46 million unique video views, over 1 million Facebook shares, 1.8 million twitter impressions, 920,107 coupon downloads, 61% click-through rate, featured on Ted Talks Creativity and Bravery, and Top 10 ads of the year. (CD’s, former agency)