Nobody understands and empathizes with a vet’s frustrations like another vet. And since GreyWolf was founded by a vet, we used brand design and tone to demonstrate that GreyWolf is a different pet pharma company. We offer products and solutions that are for both pet wellness and vet wellness.
We positioned GreyWolf as the good scout of the industry. Every communication piece was accessible, friendly and transparent. Every design choice was meant to reduce stress and increase happiness. Packaging design was developed with a clear system for easy delineation of product verticals, making it a piece of cake for vets to find the medicine or tool they were looking for.
Our site was built with a B2B vet portal for easy product search and purchase as well as a library of white papers and seminars to help support and engage vets and technicians.
