Talk about carte blanche. This client (great people) briefed us with a seed of an idea for a product that focussed on a long-forgotten ingredient (from the Tigernut plant) that was used on skin back in Egyptian times (Cleopatra). From here we built the brand – strategy, naming, packaging, media launch, e-comm website, social, POS campaign, you name it. You should visit oraziskin.com and treat yourself.