Since 1956, Cloverdale Mall has been an important gathering place ingrained in the local memory of Etobicoke. To introduce its redevelopment, we needed to respect its role in the community while demonstrating a more user friendly environment for tomorrow. This covered brand identity, brand systems, signage, engagement pieces and modular architectural installations and exhibits.
Instead of abandoning the past, we pulled Cloverdale Common into this decade. We updated and elevated the 70’s dated clover icon and old green colour into a new wordmark, logo, and identity system. We discovered and then scoured the incredible photo archives that were idling away and used them to breathe life into the brand.
