The wellness industry bases product formulations on scientific studies where the majority of test subjects are 50+ year old white males. But who’s looking out for the other 77% of Canadians? Genuine Health is. (Or at least, they have been since we this campaign.)
We spent months working with a scientific researcher to source an extensive library of Canadian studies to help us align key product benefits with the actual needs of Canadians, helping Genuine Health prove that they really understood the right probiotic balance for, say, a menopausal woman in Vancouver.
By linking Canadian data with relevant products, we showed that Genuine Health is obsessed with every body. Hot flashes and all.
