Mackie Biernacki Projects
Can an insurance company have a sense of humour? Yes. Can an insurance company make adulting a little easier? Yes again. From brand campaign all the way to a new brand identity and guidelines, we helped Sonnet champion simplicity. If you wander over to the design side of the site, there’s a good design system that we’re proud of.
Dog lovers don’t want to see dog kibble. They want to see dogs. In slow motion. YouTube went nuts with over 5 million unique views for this film for Pedigree. (Completed at former agency.)
Talk about carte blanche. This client (great people) briefed us with a seed of an idea for a product that focussed on a long-forgotten ingredient (from the Tigernut plant) that was used on skin back in Egyptian times (Cleopatra). From here we built the brand – strategy, naming, packaging, media launch, e-comm website, social, POS campaign, you name it. You should visit oraziskin.com and treat yourself.
This jaw-dropping fact was known internally for years, yet nobody realized the power of it until this campaign launched. A fully integrated, bilingual, multimedia campaign that created a national conversation.
Based in Toronto, Kensington Tours is a global leader in ultra luxury travel. They cater to a wealthy clientele by crafting personalized, private guided journeys. Historically, Kensington focused their marketing efforts solely on performance marketing. But as those costs increased, and more players entered the market, performance marketing wasn’t delivering the results of before. Kensington had to pivot and build a brand. That’s where we came in. With epic (but cost-efficient) videos and double-page spreads (yes, in 2025!) in Four Seasons magazines.
Sales growth directly tied to brand investment: + 50%. Impressions: + 74% . Clicks: + 50%. Leads: + 63%. Conversions Jan ’24 vs. Jan ‘25: + 74%
To promote the film Contagion, we created the world’s biggest petri dish. It was a disgusting success that was recreated for the movie’s premieres across Europe. (CDs, former agency)
A distribution problem led to OB being taken off the shelves. We had to reach out and apologize to loyal consumers. Results: Over 46 million unique video views, over 1 million Facebook shares, 1.8 million twitter impressions, 920,107 coupon downloads, 61% click-through rate, featured on Ted Talks Creativity and Bravery, and Top 10 ads of the year. (CD’s, former agency)
Let’s start with some background. Lavvi is a sales enablement API platform for insurance carriers. They are great at what they do. But not so great at explaining what they do. With no foundational brand strategy, or understandable communication, Lavvi was falling short of attracting new leads. We were tasked with overhauling the existing brand to help make a rather dry subject matter seem human, approachable, and trustworthy.
Across Canada, finding a home can be daunting. So we helped Royal LePage with this quirky national campaign to demonstrate that their agents go above and beyond with experience and local knowledge to help make homeownership happen.
The animation was done by our friends at Little Giant and the style came right out of the Royal LePage brand identity. From online video to out-of-home to tools that brokers could use with clients, the look and feel was consistent across the board.
4,186,471 completed Views @ 5 weeks in market, 11,426 clicks @ 5 weeks in market and agent asset downloads increased by 380% week-over-week compared to the previous campaign’s weekly average.
What began as a naming assignment snowballed into partnership in the company. Naturally we have done a full market strategy, naming, branding, packaging, advertising, content creation, e-comm website, POS, digital strategy, and social media campaign / management. You should visit TheHarringtonMethod.com and buy something. Your health depends on it.
