Can an insurance company have a sense of humour? Yes. Can an insurance company make adulting a little easier? Yes again. From brand campaign all the way to a new brand identity and guidelines, we helped Sonnet champion simplicity.
Archives: Projects
Mackie Biernacki Projects
Royal LePage
Across Canada, finding a home can be daunting. So we helped Royal LePage with this quirky national campaign to demonstrate that their agents go above and beyond with experience and local knowledge to help make homeownership happen.
The animation was done by our friends at Little Giant and the style came right out of the Royal LePage brand identity.
Protected: Mackie Biernacki Outdoor Sample
Kensington Tours
Based in Toronto, Kensington Tours is a global leader in ultra luxury travel. They cater to a wealthy clientele by crafting personalized, private guided journeys. Historically, Kensington focused their marketing efforts solely on performance marketing. But as those costs increased, and more players entered the market, performance marketing wasn’t delivering the results of before. Kensington had to pivot and build a brand. That’s where we came in.
Sales growth directly tied to brand investment: + 50%. Impressions: + 74% . Clicks: + 50%. Leads: + 63%. Conversions Jan ’24 vs. Jan ‘25: + 74%
Orazi
Talk about carte blanche. This client (great people) briefed us with a seed of an idea for a product that focussed on a long-forgotten ingredient (from the Tigernut plant) that was used on skin back in Egyptian times (Cleopatra). From here we built the brand – strategy, naming, packaging, media launch, e-comm website, social, POS campaign, you name it. You should visit oraziskin.com and treat yourself.
Kabrita USA
We worked with Little Giant out of Portland on this series during Covid. Classic product comparison, but with felt puppets. And flatulence. It’s great when you work with brave clients.
O.B. Tampons
A distribution problem led to OB being taken off the shelves. We had to reach out and apologize to loyal consumers. Results: Over 46 million unique video views, over 1 million Facebook shares, 1.8 million twitter impressions, 920,107 coupon downloads, 61% click-through rate, featured on Ted Talks Creativity and Bravery, and Top 10 ads of the year. (CD’s, former agency)
Genuine Health
WSIB
You never realize how meaningful the banal things at work are (bad coffee, the staff fridge, paper jams, etc.) until you’re unable to go to work. With this insight in mind, the WSIB doesn’t just help people return to work. It helps restore a sense of purpose and completeness to a person once they return.
Welcome back to the things you didn’t know you’d miss.
Pedigree
Dog lovers don’t want to see dog kibble. They want to see dogs. In slow motion. YouTube went nuts with over 5 million unique views for this film for Pedigree. (Completed at former agency.)