Archives: Projects

Can an insurance company have a sense of humour? Yes. Can an insurance company make adulting a little easier? Yes again. From brand campaign all the way to a new brand identity and guidelines, we helped Sonnet champion simplicity.

Across Canada, finding a home can be daunting. So we helped Royal LePage with this quirky national campaign to demonstrate that their agents go above and beyond with experience and local knowledge to help make homeownership happen.
The animation was done by our friends at Little Giant and the style came right out of the Royal LePage brand identity.

Based in Toronto, Kensington Tours is a global leader in ultra luxury travel. They cater to a wealthy clientele by crafting personalized, private guided journeys. Historically, Kensington focused their marketing efforts solely on performance marketing. But as those costs increased, and more players entered the market, performance marketing wasn’t delivering the results of before. Kensington had to pivot and build a brand. That’s where we came in.

Sales growth directly tied to brand investment: + 50%. Impressions: + 74% . Clicks: + 50%. Leads: + 63%. Conversions Jan ’24 vs. Jan ‘25: + 74%

 

This jaw-dropping fact was known internally for years, yet nobody realized the power of it until this campaign launched. A fully integrated, bilingual, multimedia campaign that created a national conversation.

No bribes were exchanged for the following interviews.