Can an insurance company have a sense of humour? Yes. Can an insurance company make adulting a little easier? Yes again. From brand campaign all the way to a new brand identity and guidelines, we helped Sonnet champion simplicity.
Archives: Projects
Mackie Biernacki Projects
Royal LePage
Across Canada, finding a home can be daunting. So we helped Royal LePage with this quirky national campaign to demonstrate that their agents go above and beyond with experience and local knowledge to help make homeownership happen.
The animation was done by our friends at Little Giant and the style came right out of the Royal LePage brand identity.
Protected: Mackie Biernacki Outdoor Sample
Kensington Tours
Based in Toronto, Kensington Tours is a global leader in ultra luxury travel. They cater to a wealthy clientele by crafting personalized, private guided journeys. Historically, Kensington focused their marketing efforts solely on performance marketing. But as those costs increased, and more players entered the market, performance marketing wasn’t delivering the results of before. Kensington had to pivot and build a brand. That’s where we came in.
Sales growth directly tied to brand investment: + 50%. Impressions: + 74% . Clicks: + 50%. Leads: + 63%. Conversions Jan ’24 vs. Jan ‘25: + 74%
Orazi
Talk about carte blanche. This client (great people) briefed us with a seed of an idea for a product that focussed on a long-forgotten ingredient (from the Tigernut plant) that was used on skin back in Egyptian times (Cleopatra). From here we built the brand – strategy, naming, packaging, media launch, e-comm website, social, POS campaign, you name it. You should visit oraziskin.com and treat yourself.
Kabrita USA
We worked with Little Giant out of Portland on this series during Covid. Classic product comparison, but with felt puppets. And flatulence. It’s great when you work with brave clients.
Genuine Health
Miss Vickie’s
Spicy. Sweet. Tangy. Heat.
MS Society
This jaw-dropping fact was known internally for years, yet nobody realized the power of it until this campaign launched. A fully integrated, bilingual, multimedia campaign that created a national conversation.
Mackie Biernacki Testimonials
No bribes were exchanged for the following interviews.