This jaw-dropping fact was known internally for years, yet nobody realized the power of it until this campaign launched. A fully integrated, bilingual, multimedia campaign that created a national conversation.
Archives: Projects
Mackie Biernacki Projects
GreyWolf
Nobody understands and empathizes with a vet’s frustrations like another vet. So we made sure that the industry knew that Grey Wolf is a pet pharma company founded by an actual vet versus big pharma.
O.B. Tampons
A distribution problem led to OB being taken off the shelves. We had to reach out and apologize to loyal consumers. Results: Over 46 million unique video views, over 1 million Facebook shares, 1.8 million twitter impressions, 920,107 coupon downloads, 61% click-through rate, featured on Ted Talks Creativity and Bravery, and Top 10 ads of the year. (CD’s, former agency)
Sebastian Giovinco
Sebastian Giovinco, former star football player for Toronto FC, collaborated with Mackie Biernacki to create and grow his personal brand – SebaThings – across North America and the world. We created Seba’s logo, clothing line, ecomm site, and content to develop brand affinity and build sponsorship deals. Though the success of SebaThings continues, Seba has left TFC to play in the Middle East for an awful lot of money.
Concrobium
Nobody wants mold in their home. This North American campaign showed how to kill it with Con-cro-bi-um. Fun fact: After launch, sales were up 30%, web traffic up 42%.
Definity Insurance
People tend to view insurance as a necessary transaction – a grudge purchase. So we pulled out to show the bigger picture. Real stories were used to demonstrate the greater good that Definity is doing for its customers, employees, and communities across Canada.
Cloverdale Common Rebrand
Since 1956, Cloverdale Mall has been an important gathering place ingrained in the local memory of Etobicoke. To introduce its redevelopment, we needed to respect its role in the community while demonstrating a more user friendly environment for tomorrow. This covered brand identity, brand systems, signage, engagement pieces and modular architectural installations and exhibits.
Thinkers. Doers. Sneakers.
Our second pair of custom MB kicks have arrived. Thanks in large part to good friends who helped us manoeuvre through the Converse USA billing and shipping debacle, including a generous and willing mule who drove the entire order up from the States.
Thinkers. Doers. Ciderers.
Mackenzie Health
It’s tough enough to convince a target to try your product. Now imagine asking them for $250 million.