Sebastian Giovinco

Sebastian Giovinco, star football player for Toronto FC, is collaborating with Mackie Biernacki to grow the Seba brand, SebaThings across North America with Seba’s own logo, clothing line, films and more. Despite the growing popularity of TFC, there is still the perception in some circles that Canadians are only interested in hockey.


Nobody wants mold in their home. This North American campaign showed how to kill it with Con-cro-bi-um. Fun fact: After launch, sales were up 30%, web traffic up 42%.

MS Society

This jaw-dropping fact was known internally for years, yet nobody realized the power of it until this campaign launched. A fully integrated, bilingual, multimedia campaign that created a national conversation.