You don’t need a big media plan to be seen globally. But you need an interesting idea. Type Books is another example of a local initiative that grew globally with over 4 million online views. (CD’s, completed at former agency)
Archives: Projects
Mackie Biernacki Projects
Orazi Skin Design
From the seed of an idea for a product that focussed on a long-forgotten ingredient (from the Tigernut plant) that was used on skin back in Egyptian times (Cleopatra), we started brand design from the ground up. From strategy to naming, logo, package design, and a full set of brand guidelines. Have a look at some of the ad campaign.
Mackie Biernacki Testimonials
No bribes were exchanged for the following interviews.
Thinkers. Doers. Cider Whirligig Makers.
GET THESE. THEN PLAY THAT.
Thinkers. Doers. Slickers.
Ready to open the Vancouver office.
Protected: Miss Vickie’s Asset Reel
Green Gruff reel
GreyWolf
Nobody understands and empathizes with a vet’s frustrations like another vet. And since GreyWolf was founded by a vet, we used brand design and tone to demonstrate that GreyWolf is a different pet pharma company. We offer products and solutions that are for both pet wellness and vet wellness.
We positioned GreyWolf as the good scout of the industry. Every communication piece was accessible, friendly and transparent. Every design choice was meant to reduce stress and increase happiness. Packaging design was developed with a clear system for easy delineation of product verticals, making it a piece of cake for vets to find the medicine or tool they were looking for.
Our site was built with a B2B vet portal for easy product search and purchase as well as a library of white papers and seminars to help support and engage vets and technicians.
Sebastian Giovinco
Sebastian Giovinco, former star football player for Toronto FC, collaborated with Mackie Biernacki to create and grow his personal brand – SebaThings – across North America and the world. We created Seba’s logo, clothing line, ecomm site, and content to develop brand affinity and build sponsorship deals. Though the success of SebaThings continues, Seba has left TFC to play in the Middle East for an awful lot of money.
Concrobium
Nobody wants mold in their home. This North American campaign showed how to kill it with Con-cro-bi-um. Fun fact: After launch, sales were up 30%, web traffic up 42%.
