Archives: Projects

Dog lovers don’t want to see dog kibble. They want to see dogs. In slow motion. YouTube went nuts with over 5 million unique views for this film for Pedigree.  (Completed at former agency.)

What a great client. We helped build the brand from the ground up, creating everything from brand identity, full e-comm site, packaging, wrapping paper, and an ad campaign for this Hong Kong-based kids clothing e-tailer.

You don’t need a big media plan to be seen globally. But you need an interesting idea. Type Books is another example of a local initiative that grew globally with over 4 million online views. (CD’s, completed at former agency)

Kids’ lives—no matter where they come from or where they live—can be really difficult. But Boys and Girls Clubs provide opportunities that help kids navigate their challenges—often, with life-changing effects. With this in mind, we created this national campaign that takes the position that every kid is a kid of privilege.

How do you introduce new and sleep-deprived parents across the US to a foreign concept (goat milk formula) from a foreign country (it’s Holland’s #1 brand)? With a virtual assistant.

Rx Drug Mart approached us in their infancy to help them go up against the category giants. We first helped establish a brand foundation with logo, identity work, and web development. Then, to build brand awareness (from zero) among owners of pharmacies, we found the most efficient and direct media plan ever (just ask us about it). This turned out to be the cheapest, and most successful of our ongoing campaigns, and has led POP material and even storefront signage.

The vibe at School Editing is very familial. So when they moved to a house in Toronto’s Chinatown, we created a new brand identity that connected to their new location. From web design right down to the front doormat, this was driven by details. We kept the site simple: show off the house and the great editors inside it.

While the terminal at Toronto’s City Airport was undergoing upgrades, nobody wanted the usual “Excuse us while we renovate” signs. So we came up with posters that aligned with the different experience at Billy Bishop.