Mackie Biernacki Projects
After steady decline, Whiskas needed to get noticed. And research told us that cat owners were proud of how idiosyncratic (aka strange) their pets were. So that’s what we did. And it worked. This campaign gave Whiskas 23% growth, making it the #1 cat food in Canada (Previous agency.)
You don’t need a big media plan to be seen globally. But you need an interesting idea. Type Books is another example of a local initiative that grew globally with over 4 million online views. (CD’s, completed at former agency)
Audi was outspent by Mercedes and BMW, so we had to break through with creative ideas. And it worked. Monthly sales across Canada increased every year of this campaign. (CD’s at former agency)
Proud to help create brand strategy, marketing, design and a custom e-comm site for Canada’s best winery. pearlmorissette.com
We are very proud to have worked with such a worthy organization. Our task was to bring awareness and urgency to the fact that kids’ mental health is incredibly over-looked and under-funded. With each year of the campaign, we focussed on a different connection point, which is represented by the films below.
The top boutique litigation firm in the country also has a great sense of humour. Instead of sending out cards to their clients for the holidays, we had the entire legal industry talking. One year it was about snuggies. The next, humanity.
