Nobody understands and empathizes with a vet’s frustrations like another vet. And since GreyWolf was founded by a vet, we used brand design and tone to demonstrate that GreyWolf is a different pet pharma company. We offer products and solutions that are for both pet wellness and vet wellness.
We positioned GreyWolf as the good scout of the industry. Every communication piece was accessible, friendly and transparent. Every design choice was meant to reduce stress and increase happiness. Packaging design was developed with a clear system for easy delineation of product verticals, making it a piece of cake for vets to find the medicine or tool they were looking for.
Our site was built with a B2B vet portal for easy product search and purchase as well as a library of white papers and seminars to help support and engage vets and technicians.
Sebastian Giovinco, former star football player for Toronto FC, collaborated with Mackie Biernacki to create and grow his personal brand – SebaThings – across North America and the world. We created Seba’s logo, clothing line, ecomm site, and content to develop brand affinity and build sponsorship deals. Though the success of SebaThings continues, Seba has left TFC to play in the Middle East for an awful lot of money.
Nobody wants mold in their home. This North American campaign showed how to kill it with Con-cro-bi-um. Fun fact: After launch, sales were up 30%, web traffic up 42%.
People tend to view insurance as a necessary transaction – a grudge purchase. So we pulled out to show the bigger picture. Real stories were used to demonstrate the greater good that Definity is doing for its customers, employees, and communities across Canada.
Since 1956, Cloverdale Mall has been an important gathering place ingrained in the local memory of Etobicoke. To introduce its redevelopment, we needed to respect its role in the community while demonstrating a more user friendly environment for tomorrow. This covered brand identity, brand systems, signage, engagement pieces and modular architectural installations and exhibits.
Instead of abandoning the past, we pulled Cloverdale Common into this decade. We updated and elevated the 70’s dated clover icon and old green colour into a new wordmark, logo, and identity system. We discovered and then scoured the incredible photo archives that were idling away and used them to breathe life into the brand.
Our second pair of custom MB kicks have arrived. Thanks in large part to good friends who helped us manoeuvre through the Converse USA billing and shipping debacle, including a generous and willing mule who drove the entire order up from the States.
After steady decline, Whiskas needed to get noticed. And research told us that cat owners were proud of how idiosyncratic (aka strange) their pets were. So that’s what we did. And it worked. This campaign gave Whiskas 23% growth, making it the #1 cat food in Canada (Previous agency.)
Audi was outspent by Mercedes and BMW, so we had to break through with creative ideas. And it worked. Monthly sales across Canada increased every year of this campaign. (CD’s at former agency)
We are very proud to have worked with such a worthy organization. Our task was to bring awareness and urgency to the fact that kids’ mental health is incredibly over-looked and under-funded. With each year of the campaign, we focussed on a different connection point, which is represented by the films below.
The top boutique litigation firm in the country also has a great sense of humour. Instead of sending out cards to their clients for the holidays, we had the entire legal industry talking. One year it was about snuggies. The next, humanity.
