Talk about carte blanche. This client (great people) briefed us with a seed of an idea for a product that focussed on a long-forgotten ingredient (from the Tigernut plant) that was used on skin back in Egyptian times (Cleopatra). From here we built the brand – strategy, naming, packaging, media launch, e-comm website, social, POS campaign, you name it. You should visit oraziskin.com and treat yourself.
A distribution problem led to OB being taken off the shelves. We had to reach out and apologize to loyal consumers. Results: Over 46 million unique video views, over 1 million Facebook shares, 1.8 million twitter impressions, 920,107 coupon downloads, 61% click-through rate, featured on Ted Talks Creativity and Bravery, and Top 10 ads of the year. (CD’s, former agency)
To promote the film Contagion, we created the world’s biggest petri dish. It was a disgusting success that was recreated for the movie’s premieres across Europe. (CDs, former agency)
What began as a naming assignment snowballed into partnership in the company. Naturally we have done a full market strategy, naming, branding, packaging, advertising, content creation, e-comm website, POS, digital strategy, and social media campaign / management. You should visit TheHarringtonMethod.com and buy something. Your health depends on it.
In this case, we helped a new bank help the little guy. Haventree wanted to connect with brokers and their clients who, due to life’s curve balls, weren’t fitting into big bank algorithms.
We worked with Little Giant out of Portland on this series during Covid. Classic product comparison, but with felt puppets. And flatulence. It’s great when you work with brave clients.
Dog lovers don’t want to see dog kibble. They want to see dogs. In slow motion. YouTube went nuts with over 5 million unique views for this film for Pedigree. (Completed at former agency.)
Spicy. Sweet. Tangy. Heat.
It’s tough enough to convince a target to try your product. Now imagine asking them for $250 million. A deep dive into market research told us that the region had an affinity for recognition and prestige, so we turned a donation into a status symbol.
Nobody understands and empathizes with a vet’s frustrations like another vet. And since GreyWolf was founded by a vet, we used brand design and tone to demonstrate that GreyWolf is a different pet pharma company. We offer products and solutions that are for both pet wellness and vet wellness.
We positioned GreyWolf as the good scout of the industry. Every communication piece was accessible, friendly and transparent. Every design choice was meant to reduce stress and increase happiness. Packaging design was developed with a clear system for easy delineation of product verticals, making it a piece of cake for vets to find the medicine or tool they were looking for.
