Dog lovers don’t want to see dog kibble. They want to see dogs. In slow motion. YouTube went nuts with over 5 million unique views for this film for Pedigree. (Completed at former agency.)
Include in Rotation: Include
Orazi Skin
Talk about carte blanche. This client (great people) briefed us with a seed of an idea for a product that focussed on a long-forgotten ingredient (from the Tigernut plant) that was used on skin back in Egyptian times (Cleopatra). From here we built the brand – strategy, naming, packaging, media launch, e-comm website, social, POS campaign, you name it. You should visit oraziskin.com and treat yourself.
All of our print and social elements pushed to a decadent e-comm site.
Warner Bros – Contagion
To promote the film Contagion, we created the world’s biggest petri dish. It was a disgusting success that was recreated for the movie’s premieres across Europe. (CDs, former agency)
O.B. Tampons
A distribution problem led to OB being taken off the shelves. We had to reach out and apologize to loyal consumers. Results: Over 46 million unique video views, over 1 million Facebook shares, 1.8 million twitter impressions, 920,107 coupon downloads, 61% click-through rate, featured on Ted Talks Creativity and Bravery, and Top 10 ads of the year. (CD’s, former agency)
The Harrington Method
What began as a naming assignment snowballed into partnership in the company. Naturally we have done a full market strategy, naming, branding, packaging, advertising, content creation, e-comm website, POS, digital strategy, and social media campaign / management. You should visit TheHarringtonMethod.com and buy something. Your health depends on it.
Haventree Bank
In this case, we helped a new bank help the little guy. Haventree wanted to connect with brokers and their clients who, due to life’s curve balls, weren’t fitting into big bank algorithms.
Kabrita USA
We worked with Little Giant out of Portland on this series during Covid. Classic product comparison, but with felt puppets. And flatulence. It’s great when you work with brave clients.
Miss Vickie’s
Spicy. Sweet. Tangy. Heat.
Mackenzie Health
It’s tough enough to convince a target to try your product. Now imagine asking them for $250 million. A deep dive into market research told us that the region had an affinity for recognition and prestige, so we turned a donation into a status symbol.
Type Books
You don’t need a big media plan to be seen globally. But you need an interesting idea. Type Books is another example of a local initiative that grew globally with over 4 million online views. (CD’s, completed at former agency)