What a great client. We helped build the brand from the ground up, creating everything from brand identity, full e-comm site, packaging, wrapping paper, and an ad campaign for this Hong Kong-based kids clothing e-tailer.
Retykle
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Rx Drug Mart
Rx Drug Mart approached us in their infancy to help them go up against the category giants. We first helped establish a brand foundation with logo, identity work, and web development. Then, to build brand awareness (from zero) among owners of pharmacies, we found the most efficient and direct media plan ever – a black and white, 8×11 fax campaign.
Yes, you read that right. Fax campaign.
Because pharmacists are legally obligated to read every single fax that came into the pharmacy – including our ads. This turned out to be the cheapest and most successful of our ongoing campaigns, leading to double digit RX pharmacy growth and in turn demand for branded POP material, storefront designs and signage across Canada.
Heart & Stroke Foundation
Most Canadians don’t think heart disease and stroke will affect them. This campaign changed that by drawing over $2 million in donations, intent to donate rates climbing to 46%, awareness up 87%, and the urgency of the cause surpassing 84%. (Completed at former agency)
School Editing House
The vibe at School Editing is very familial. So when they moved to a house in Toronto’s Chinatown, we created a new brand identity that connected to their new location. From web design right down to the front doormat, this was driven by details. We kept the site simple: show off the house and the great editors inside it.
Billy Bishop Airport
While the terminal at Toronto’s City Airport was undergoing upgrades, nobody wanted the usual “Excuse us while we renovate” signs. So we came up with posters that aligned with the different experience at Billy Bishop.
QuadReal
QuadReal owns and manages a number of premium shopping malls and residential developments across Canada. We have been busy re-designing their websites to align each initiative with its own personality and connect with their audience.
Beretta Farms
Can tech prove that organic beef comes from Canada? This initiative let shoppers track the Beretta beef they were considering in-store. Each steak, roast, and burger pack had a unique code that shoppers could track through their phones. Info such as age, weight, dates, and the very farm the cattle was raised on was shared to demonstrate how close to home their organic beef came from.
Dunes Beach Beer
To launch this craft beer, we drew inspiration from where it is brewed – in Prince Edward County. This bucolic county, on the edge of Lake Ontario, is home to the world’s largest freshwater sand dune formations.
Boys and Girls Clubs
Kids’ lives—no matter where they come from or where they live—can be really difficult. But Boys and Girls Clubs provide opportunities that help kids navigate their challenges—often, with life-changing effects. With this in mind, we created this national campaign that takes the position that every kid is a kid of privilege.
Periclase
Their personality was a Swiss Asset Management Company with the soul of a New Yorker. So we took this insight through strategic development, logo, and brand identity.
