While the terminal at Toronto’s City Airport was undergoing upgrades, nobody wanted the usual “Excuse us while we renovate” signs. So we came up with posters that aligned with the different experience at Billy Bishop.
Billy Bishop Airport
Archives: Projects
Mackie Biernacki Projects
Toronto Zoo Polar Bears
What do polar bears look like in a snowstorm? It’s an old joke, but a good one. This simple, low-tech campaign for the Toronto Zoo was celebrated on high-tech sites like Gizmodo and Creativity. (CDs, former agency)
QuadReal
QuadReal owns and manages a number of premium shopping malls and residential developments across Canada. We have been busy re-designing their websites to align each initiative with its own personality and connect with their audience.
Beretta Farms
Can tech prove that organic beef comes from Canada? This initiative let shoppers track the Beretta beef they were considering in-store. Each steak, roast, and burger pack had a unique code that shoppers could track through their phones. Info such as age, weight, dates, and the very farm the cattle was raised on was shared to demonstrate how close to home their organic beef came from.
Dunes Beach Beer
To launch this craft beer, we drew inspiration from where it is brewed – in Prince Edward County. This bucolic county, on the edge of Lake Ontario, is home to the world’s largest freshwater sand dune formations.
Boys and Girls Clubs
Kids’ lives—no matter where they come from or where they live—can be really difficult. But Boys and Girls Clubs provide opportunities that help kids navigate their challenges—often, with life-changing effects. With this in mind, we created this national campaign that takes the position that every kid is a kid of privilege.
Periclase
Their personality was a Swiss Asset Management Company with the soul of a New Yorker. So we took this insight through strategic development, logo, and brand identity.
Kabrita
How do you introduce new and sleep-deprived parents across the US to a foreign concept (goat milk formula) from a foreign country (it’s Holland’s #1 brand)? With a virtual assistant.
Unfit
To promote Pete Henderson – notorious film director – we switched media and created a coffee table book composed of his audacious film treatments. Want a copy? Let us know.
Dadart
Our one and only (for now) Swiss client! We were asked to develop a brand identity system which included a custom designed typeface around the idea of ‘building’ for a fine art company who builds top art shows around the world.
