Archives: Projects

Mackie Biernacki Projects

Ontario Culinary Tourism Alliance

To promote culinary tourism across Ontario, we overhauled the entire look and feel with a new brand identity, sub-brands, multiple websites, and POS.

Toronto Zoo Penguins

Educational facts meets entertaining comedy. Apparently the digital alphabet component led to 2 marriage proposals. Not sure if they’re still married.
(CD’s, completed at former agency.)

Lake of Bays

Lake of Bays is a great Canadian craft brewer who wanted to stay true to their Muskoka roots. And that’s what we did with bottle design, packaging and web development.

Roots

Briefed on Monday. Written Tuesday. Presented Wednesday. Shot Thursday. In the papers for Father’s Day (Sunday).

Visa Olympics

A fully reactive campaign based on real-time success of Canadian athletes. It called for meticulous planning, adapting messages in real-time, and a truly collaborative relationship with broadcast, print, and digital media. Each of the films below ran either just before, during, or after a specific Olympic event. (Previous agency)

Purina Pawsway

To bring attention to a permanent Purina space devoted to dogs and cats, we came up with these posters that were recognized by Communication Arts. (CD’s at former agency)

Coca Cola

A print campaign for the re-introduction of the glass bottle to the UK.

Nivea

This interactive Nivea idea helped earn enough attention that they garnered 277% growth in the quarter. (CDs former agency)