Mackie Biernacki Projects
The top boutique litigation firm in the country also has a great sense of humour. Instead of sending out cards to their clients for the holidays, we had the entire legal industry talking. One year it was about snuggies. The next, humanity.
What a great client. We helped build the brand from the ground up, creating everything from brand identity, full e-comm site, packaging, wrapping paper, and an ad campaign for this Hong Kong-based kids clothing e-tailer.
Rx Drug Mart approached us in their infancy to help them go up against the category giants. We first helped establish a brand foundation with logo, identity work, and web development. Then, to build brand awareness (from zero) among owners of pharmacies, we found the most efficient and direct media plan ever – a black and white, 8×11 fax campaign.
Yes, you read that right. Fax campaign.
Because pharmacists are legally obligated to read every single fax that came into the pharmacy – including our ads. This turned out to be the cheapest and most successful of our ongoing campaigns, leading to double digit RX pharmacy growth and in turn demand for branded POP material, storefront designs and signage across Canada.
Most Canadians don’t think heart disease and stroke will affect them. This campaign changed that by drawing over $2 million in donations, intent to donate rates climbing to 46%, awareness up 87%, and the urgency of the cause surpassing 84%. (Completed at former agency)
The vibe at School Editing is very familial. So when they moved to a house in Toronto’s Chinatown, we created a new brand identity that connected to their new location. From web design right down to the front doormat, this was driven by details. We kept the site simple: show off the house and the great editors inside it.
