Archives: Projects

Mackie Biernacki Projects

Retykle

What a great client. We helped build the brand from the ground up, creating everything from brand identity, full e-comm site, packaging, wrapping paper, and an ad campaign for this Hong Kong-based kids clothing e-tailer.

Rx Drug Mart

Rx Drug Mart approached us in their infancy to help them go up against the category giants. We first helped establish a brand foundation with logo, identity work, and web development. Then, to build brand awareness (from zero) among owners of pharmacies, we found the most efficient and direct media plan ever – a black and white, 8×11 fax campaign.

Yes, you read that right. Fax campaign.

Because pharmacists are legally obligated to read every single fax that came into the pharmacy – including our ads. This turned out to be the cheapest and most successful of our ongoing campaigns, leading to double digit RX pharmacy growth and in turn demand for branded POP material, storefront designs and signage across Canada.

Heart & Stroke Foundation

Most Canadians don’t think heart disease and stroke will affect them. This campaign changed that by drawing over $2 million in donations, intent to donate rates climbing to 46%, awareness up 87%, and the urgency of the cause surpassing 84%. (Completed at former agency)

School Editing House

The vibe at School Editing is very familial. So when they moved to a house in Toronto’s Chinatown, we created a new brand identity that connected to their new location. From web design right down to the front doormat, this was driven by details. We kept the site simple: show off the house and the great editors inside it.

Billy Bishop Airport

While the terminal at Toronto’s City Airport was undergoing upgrades, nobody wanted the usual “Excuse us while we renovate” signs. So we came up with posters that aligned with the different experience at Billy Bishop.

Toronto Zoo Polar Bears

What do polar bears look like in a snowstorm? It’s an old joke, but a good one. This simple, low-tech campaign for the Toronto Zoo was celebrated on high-tech sites like Gizmodo and Creativity. (CDs, former agency)

QuadReal

QuadReal owns and manages a number of premium shopping malls and residential developments across Canada. We have been busy re-designing their websites to align each initiative with its own personality and connect with their audience.