No bribes were exchanged for the following interviews.
Archives: Projects
Mackie Biernacki Projects
Thinkers. Doers. Cider Whirligig Makers.
GET THESE. THEN PLAY THAT.
Thinkers. Doers. Slickers.
Ready to open the Vancouver office.
Protected: Miss Vickie’s Asset Reel
Green Gruff reel
GreyWolf
Nobody understands and empathizes with a vet’s frustrations like another vet. And since GreyWolf was founded by a vet, we used brand design and tone to demonstrate that GreyWolf is a different pet pharma company. We offer products and solutions that are for both pet wellness and vet wellness.
We positioned GreyWolf as the good scout of the industry. Every communication piece was accessible, friendly and transparent. Every design choice was meant to reduce stress and increase happiness. Packaging design was developed with a clear system for easy delineation of product verticals, making it a piece of cake for vets to find the medicine or tool they were looking for.
Our site was built with a B2B vet portal for easy product search and purchase as well as a library of white papers and seminars to help support and engage vets and technicians.
Sebastian Giovinco
Sebastian Giovinco, former star football player for Toronto FC, collaborated with Mackie Biernacki to create and grow his personal brand – SebaThings – across North America and the world. We created Seba’s logo, clothing line, ecomm site, and content to develop brand affinity and build sponsorship deals. Though the success of SebaThings continues, Seba has left TFC to play in the Middle East for an awful lot of money.
Concrobium
Nobody wants mold in their home. This North American campaign showed how to kill it with Con-cro-bi-um. Fun fact: After launch, sales were up 30%, web traffic up 42%.
Definity Insurance
People tend to view insurance as a necessary transaction – a grudge purchase. So we pulled out to show the bigger picture. Real stories were used to demonstrate the greater good that Definity is doing for its customers, employees, and communities across Canada.
Cloverdale Common Rebrand
Since 1956, Cloverdale Mall has been an important gathering place ingrained in the local memory of Etobicoke. To introduce its redevelopment, we needed to respect its role in the community while demonstrating a more user friendly environment for tomorrow. This covered brand identity, brand systems, signage, engagement pieces and modular architectural installations and exhibits.
Instead of abandoning the past, we pulled Cloverdale Common into this decade. We updated and elevated the 70’s dated clover icon and old green colour into a new wordmark, logo, and identity system. We discovered and then scoured the incredible photo archives that were idling away and used them to breathe life into the brand.
