Archives: Projects

What began as a naming assignment snowballed into partnership in the company. Naturally we have done a full market strategy, naming, branding, packaging, advertising, content creation, e-comm website, POS, digital strategy, and social media campaign / management. You should visit TheHarringtonMethod.com and buy something. Your health depends on it.

Sebastian Giovinco, former star football player for Toronto FC, collaborated with Mackie Biernacki to create and grow his personal brand – SebaThings – across North America and the world. We created Seba’s logo, clothing line, ecomm site, and content to develop brand affinity and build sponsorship deals. Though the success of SebaThings continues, Seba has left TFC to play in the Middle East for an awful lot of money.

Nobody wants mold in their home. This North American campaign showed how to kill it with Con-cro-bi-um. Fun fact: After launch, sales were up 30%, web traffic up 42%.

People tend to view insurance as a necessary transaction – a grudge purchase. So we pulled out to show the bigger picture. Real stories were used to demonstrate the greater good that Definity is doing for its customers, employees, and communities across Canada.

Since 1956, Cloverdale Mall has been an important gathering place ingrained in the local memory of Etobicoke. To introduce its redevelopment, we needed to respect its role in the community while demonstrating a more user friendly environment for tomorrow. This covered brand identity, brand systems, signage, engagement pieces and modular architectural installations and exhibits.

Our second pair of custom MB kicks have arrived. Thanks in large part to good friends who helped us manoeuvre through the Converse USA billing and shipping debacle, including a generous and willing mule who drove the entire order up from the States.

It’s tough enough to convince a target to try your product. Now imagine asking them for $250 million.