Archives: Projects

People tend to view insurance as a necessary transaction – a grudge purchase. So we pulled out to show the bigger picture. Real stories were used to demonstrate the greater good that Definity is doing for its customers, employees, and communities across Canada.

Since 1956, Cloverdale Mall has been an important gathering place ingrained in the local memory of Etobicoke. To introduce its redevelopment, we needed to respect its role in the community while demonstrating a more user friendly environment for tomorrow. This covered brand identity, brand systems, signage, engagement pieces and modular architectural installations and exhibits.

Our second pair of custom MB kicks have arrived. Thanks in large part to good friends who helped us manoeuvre through the Converse USA billing and shipping debacle, including a generous and willing mule who drove the entire order up from the States.

It’s tough enough to convince a target to try your product. Now imagine asking them for $250 million.

To promote the film Contagion, we created the world’s biggest petri dish. It was a disgusting success that was recreated for the movie’s premieres across Europe. (CDs, former agency)

We are very proud to have worked with such a worthy organization. Our task was to bring awareness and urgency to the fact that kids’ mental health is incredibly over-looked and under-funded. With each year of the campaign, we focussed on a different connection point, which is represented by the films below.