Include in Rotation: Include

Since 1956, Cloverdale Mall has been an important gathering place ingrained in the local memory of Etobicoke. To introduce its redevelopment, we needed to respect its role in the community while demonstrating a more user friendly environment for tomorrow. This covered brand identity, brand systems, signage, engagement pieces and modular architectural installations and exhibits.

Our second pair of custom MB kicks have arrived. Thanks in large part to good friends who helped us manoeuvre through the Converse USA billing and shipping debacle, including a generous and willing mule who drove the entire order up from the States.

It’s tough enough to convince a target to try your product. Now imagine asking them for $250 million.

To promote the film Contagion, we created the world’s biggest petri dish. It was a disgusting success that was recreated for the movie’s premieres across Europe. (CDs, former agency)

We are very proud to have worked with such a worthy organization. Our task was to bring awareness and urgency to the fact that kids’ mental health is incredibly over-looked and under-funded. With each year of the campaign, we focussed on a different connection point, which is represented by the films below.

Dog lovers don’t want to see dog kibble. They want to see dogs. In slow motion. YouTube went nuts with over 5 million unique views for this film for Pedigree.  (Completed at former agency.)

What a great client. We helped build the brand from the ground up, creating everything from brand identity, full e-comm site, packaging, wrapping paper, and an ad campaign for this Hong Kong-based kids clothing e-tailer.

You don’t need a big media plan to be seen globally. But you need an interesting idea. Type Books is another example of a local initiative that grew globally with over 4 million online views. (CD’s, completed at former agency)

Kids’ lives—no matter where they come from or where they live—can be really difficult. But Boys and Girls Clubs provide opportunities that help kids navigate their challenges—often, with life-changing effects. With this in mind, we created this national campaign that takes the position that every kid is a kid of privilege.

How do you introduce new and sleep-deprived parents across the US to a foreign concept (goat milk formula) from a foreign country (it’s Holland’s #1 brand)? With a virtual assistant.