A fully reactive campaign based on real-time success of Canadian athletes. It called for meticulous planning, adapting messages in real-time, and a truly collaborative relationship with broadcast, print, and digital media. Each of the films below ran either just before, during, or after a specific Olympic event. (Previous agency)
Archives: Projects
Mackie Biernacki Projects
Purina Pawsway
To bring attention to a permanent Purina space devoted to dogs and cats, we came up with these posters that were recognized by Communication Arts. (CD’s at former agency)
Coca Cola
A print campaign for the re-introduction of the glass bottle to the UK.
Nivea
This interactive Nivea idea helped earn enough attention that they garnered 277% growth in the quarter. (CDs former agency)
We Are Tonic
Naming, positioning and identity re-launch.