Archives: Projects

The top boutique litigation firm in the country also has a great sense of humour. Instead of sending out cards to their clients for the holidays, we had the entire legal industry talking. One year it was about snuggies. The next, humanity.

Their personality was a Swiss Asset Management Company with the soul of a New Yorker. So we took this insight through strategic development, logo, and brand identity.

To promote Pete Henderson – notorious film director – we switched media and created a coffee table book composed of his audacious film treatments. Want a copy? Let us know.

Our one and only (for now) Swiss client! We were asked to develop a brand identity system which included a custom designed typeface around the idea of ‘building’ for a fine art company who builds top art shows around the world.

To promote culinary tourism across Ontario, we overhauled the entire look and feel with a new brand identity, sub-brands, multiple websites, and POS.

Amy is a facilitator for change. And change is always good. This web dev project focussed on taking a lot of information and containing it in a disciplined story. The design brings personality and tone, and purposefully breaks free of the category norm.

Most Canadians don’t think heart disease and stroke will affect them. This campaign changed that by drawing over $2 million in donations, intent to donate rates climbing to 46%, awareness up 87%, and the urgency of the cause surpassing 84%. (Completed at former agency)

Educational facts meets entertaining comedy. Apparently the digital alphabet component led to 2 marriage proposals. Not sure if they’re still married.
(CD’s, completed at former agency.)

Lake of Bays is a great Canadian craft brewer who wanted to stay true to their Muskoka roots. And that’s what we did with bottle design, packaging and web development.

Briefed on Monday. Written Tuesday. Presented Wednesday. Shot Thursday. In the papers for Father’s Day (Sunday).