How do you introduce new and sleep-deprived parents across the US to a foreign concept (goat milk formula) from a foreign country (it’s Holland’s #1 brand)? With a virtual assistant.
Include in Rotation: Include
Unfit
To promote Pete Henderson – notorious film director – we switched media and created a coffee table book composed of his audacious film treatments. Want a copy? Let us know.
Dadart
Our one and only (for now) Swiss client! We were asked to develop a brand identity system which included a custom designed typeface around the idea of ‘building’ for a fine art company who builds top art shows around the world.
Ontario Culinary Tourism Alliance
To promote culinary tourism across Ontario, we overhauled the entire look and feel with a new brand identity, sub-brands, multiple websites, and POS.
Toronto Zoo Penguins
Educational facts meets entertaining comedy. Apparently the digital alphabet component led to 2 marriage proposals. Not sure if they’re still married.
(CD’s, completed at former agency.)
Lake of Bays
Lake of Bays is a great Canadian craft brewer who wanted to stay true to their Muskoka roots. And that’s what we did with bottle design, packaging and web development.
Roots
Briefed on Monday. Written Tuesday. Presented Wednesday. Shot Thursday. In the papers for Father’s Day (Sunday).
Visa Olympics
A fully reactive campaign based on real-time success of Canadian athletes. It called for meticulous planning, adapting messages in real-time, and a truly collaborative relationship with broadcast, print, and digital media. Each of the films below ran either just before, during, or after a specific Olympic event. (Previous agency)
Purina Pawsway
To bring attention to a permanent Purina space devoted to dogs and cats, we came up with these posters that were recognized by Communication Arts. (CD’s at former agency)
Coca Cola
A print campaign for the re-introduction of the glass bottle to the UK.
