Include in Rotation: Include

To promote Pete Henderson – notorious film director – we switched media and created a coffee table book composed of his audacious film treatments. Want a copy? Let us know.

Our one and only (for now) Swiss client! We were asked to develop a brand identity system which included a custom designed typeface around the idea of ‘building’ for a fine art company who builds top art shows around the world.

To promote culinary tourism across Ontario, we overhauled the entire look and feel with a new brand identity, sub-brands, multiple websites, and POS.

Amy is a facilitator for change. And change is always good. This web dev project focussed on taking a lot of information and containing it in a disciplined story. The design brings personality and tone, and purposefully breaks free of the category norm.

Most Canadians don’t think heart disease and stroke will affect them. This campaign changed that by drawing over $2 million in donations, intent to donate rates climbing to 46%, awareness up 87%, and the urgency of the cause surpassing 84%. (Completed at former agency)

Educational facts meets entertaining comedy. Apparently the digital alphabet component led to 2 marriage proposals. Not sure if they’re still married.
(CD’s, completed at former agency.)

Lake of Bays is a great Canadian craft brewer who wanted to stay true to their Muskoka roots. And that’s what we did with bottle design, packaging and web development.

Briefed on Monday. Written Tuesday. Presented Wednesday. Shot Thursday. In the papers for Father’s Day (Sunday).

A fully reactive campaign based on real-time success of Canadian athletes. It called for meticulous planning, adapting messages in real-time, and a truly collaborative relationship with broadcast, print, and digital media. Each of the films below ran either just before, during, or after a specific Olympic event. (Previous agency)

To bring attention to a permanent Purina space devoted to dogs and cats, we came up with these posters that were recognized by Communication Arts. (CD’s at former agency)