Include in Rotation: Include

Rx Drug Mart approached us in their infancy to help them go up against the category giants. We first helped establish a brand foundation with logo, identity work, and web development. Then, to build brand awareness (from zero) among owners of pharmacies, we found the most efficient and direct media plan ever (just ask us about it). This turned out to be the cheapest, and most successful of our ongoing campaigns, and has led POP material and even storefront signage.

The vibe at School Editing is very familial. So when they moved to a house in Toronto’s Chinatown, we created a new brand identity that connected to their new location. From web design right down to the front doormat, this was driven by details. We kept the site simple: show off the house and the great editors inside it.

While the terminal at Toronto’s City Airport was undergoing upgrades, nobody wanted the usual “Excuse us while we renovate” signs. So we came up with posters that aligned with the different experience at Billy Bishop.

Audi was outspent by Mercedes and BMW, so we had to break through with creative ideas. And it worked. Monthly sales across Canada increased every year of this campaign. (CD’s at former agency)

After steady decline, Whiskas needed to get noticed. And research told us that cat owners were proud of how idiosyncratic (aka strange) their pets were. So that’s what we did. And it worked. This campaign gave Whiskas 23% growth, making it the #1 cat food in Canada (Previous agency.)

QuadReal owns and manages a number of premium shopping malls and residential developments across Canada. We have been busy re-designing their websites to align each initiative with its own personality and connect with their audience.

Can tech prove that organic beef comes from Canada? This initiative let shoppers track the Beretta beef they were considering in-store. Each steak, roast, and burger pack had a unique code that shoppers could track through their phones. Info such as age, weight, dates, and the very farm the cattle was raised on was shared to demonstrate how close to home their organic beef came from.

To launch this craft beer, we drew inspiration from where it is brewed – in Prince Edward County. This bucolic county, on the edge of Lake Ontario, is home to the world’s largest freshwater sand dune formations.

The top boutique litigation firm in the country also has a great sense of humour. Instead of sending out cards to their clients for the holidays, we had the entire legal industry talking. One year it was about snuggies. The next, humanity.

Their personality was a Swiss Asset Management Company with the soul of a New Yorker. So we took this insight through strategic development, logo, and brand identity.