Rx Drug Mart approached us in their infancy to help them go up against the category giants. We first helped establish a brand foundation with logo, identity work, and web development. Then, to build brand awareness (from zero) among owners of pharmacies, we found the most efficient and direct media plan ever – a black and white, 8×11 fax campaign.
Yes, you read that right. Fax campaign.
Because pharmacists are legally obligated to read every single fax that came into the pharmacy – including our ads. This turned out to be the cheapest and most successful of our ongoing campaigns, leading to double digit RX pharmacy growth and in turn demand for branded POP material, storefront designs and signage across Canada.
