Rx Drug Mart approached us in their infancy to help them go up against the category giants. We first helped establish a brand foundation with logo, identity work, and web development. Then, to build brand awareness (from zero) among owners of pharmacies, we found the most efficient and direct media plan ever (just ask us about it). This turned out to be the cheapest, and most successful of our ongoing campaigns, and has led POP material and even storefront signage.
