Rx Drug Mart approached us in their infancy to help them go up against the category giants. We first helped establish a brand foundation with logo, identity work, and web development. Then, to build brand awareness (from zero) among owners of pharmacies, we didn’t use FaceBook ads. We used the fax machine. This turned out to be the cheapest, and most successful of our ongoing campaigns, and has led POP material and even storefront signage.